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PUMA
PUMA
About: Since 1948, PUMA has changed the game with speed, spontaneity, and performance innovation. Get a behind the scenes look at all things #ForeverFaster.
Insights about PUMA
To create this insights report, content from PUMA was run through IBM Watson’s Personality Insights engine and then interpreted by Webfluential’s Influencer Matching and Brand Assessment algorithms. The report provides the Big Five personality traits, the brand messaging tone, the audience appeal as well as recommended influencers to showcase PUMA to their audiences.Personality analysis
Cautious
Curious
Easy Going
Organized
Reserved
Outgoing
Contentious
Agreeable
Confident
Sensitive
Matched creators
Max Khoza - Max_coza
Reach 8k
South Africa
Max is creative consultant, fashion model and blogger who is committed to creating the visions of brands and projects with the aim of manifesting those visions into digital installations and print. Max has collaborated with a range of partners in ... Previously worked with:
Previously worked with:
Creator Insights:
Cautious
Curious
Easy Going
Organized
Reserved
Outgoing
Contentious
Agreeable
Confident
Sensitive
Simphiwe Nxumalo - ziwathegreat
Reach 70k
South Africa
Moving to Durban as a small town boy, I fast became a huge lifestyle fiend. Started documenting & sharing my daily moves which gained me a prolific social media following.
As a content creator, I pride myself in the authenticity & creativity I... Previously worked with:
Previously worked with:
Creator Insights:
Cautious
Curious
Easy Going
Organized
Reserved
Outgoing
Contentious
Agreeable
Confident
Sensitive
Thobeka Mthembu - Thobi
Reach 115k
South Africa
I have a real love and passion for people and for making things happen! I am definitely a do-er and my energy speaks for itself. I have a Strategic Communications background and was recently employed as Senior Content Producer on V-News at Afrokaa... Previously worked with:
Previously worked with:
Creator Insights:
Cautious
Curious
Easy Going
Organized
Reserved
Outgoing
Contentious
Agreeable
Confident
Sensitive
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PUMA Content Messaging
| PUMA promotes quality in its products/services | Likely |
| PUMA promotes style in its products/services | Unlikely |
| PUMA promotes safety in its products/services | Likely |
| PUMA promotes comfort in its products/services | Likely |
| PUMA promotes utility in its products/services | Possibly |
| PUMA promotes ownership over access in its products/services | Unlikely |
| PUMA promotes its products/services as impulsive purchases | Unlikely |
| PUMA believes its brand is influential | Possibly |
Audience Appeal - General
| Appeals to audiences who prioritise family when making product purchases | Likely |
| Appeals to audiences who prefer using credit cards for shopping | Likely |
| Appeals to audiences who are influenced by social media when making product purchases | Likely |
| Appeals to audiences who are influenced by online ads when making product purchases | Likely |
Audience Appeal - Health Preferences
| Appeals to audiences who eat out frequently | Unlikely |
| Appeals to audiences who are likely to have a gym membership | Unlikely |
| Appeals to audiences who like outdoor activities | Unlikely |
Audience Appeal - Environmental Concern Preferences
| Appeals to audiences who are concerned about the environment | Possibly |
Audience Appeal - Entrepreneurship Preferences
| Appeals to audiences who are likely to consider starting a business in next few years | Likely |
Audience Appeal - Movie Preferences
| Appeals to audiences who like romance movies | Likely |
| Appeals to audiences who like adventure movies | Unlikely |
| Appeals to audiences who like horror movies | Likely |
| Appeals to audiences who like musical movies | Unlikely |
| Appeals to audiences who like historical movies | Unlikely |
| Appeals to audiences who like science-fiction movies | Unlikely |
| Appeals to audiences who like war movies | Unlikely |
| Appeals to audiences who like drama movies | Likely |
| Appeals to audiences who like action movies | Unlikely |
| Appeals to audiences who like documentary movies | Unlikely |
Audience Appeal - Music Preferences
| Appeals to audiences who like rap music | Unlikely |
| Appeals to audiences who like country music | Likely |
| Appeals to audiences who like R&B music | Likely |
| Appeals to audiences who like hip hop music | Likely |
| Appeals to audiences who to attend live musical events | Unlikely |
| Appeals to audiences who have experience playing music | Unlikely |
| Appeals to audiences who like Latin music | Unlikely |
| Appeals to audiences who like rock music | Possibly |
| Appeals to audiences who like classical music | Possibly |
Audience Appeal - Reading Preferences
| Appeals to audiences who read often | Unlikely |
| Appeals to audiences who read entertainment magazines | Likely |
| Appeals to audiences who read non-fiction books | Unlikely |
| Appeals to audiences who read financial investment books | Likely |
| Appeals to audiences who read autobiographical books | Unlikely |
Audience Appeal - Volunteering Preferences
| Appeals to audiences who are likely to volunteer for social causes | Unlikely |
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