South Africa | Lifestyle Sports

PUMA

About: Since 1948, PUMA has changed the game with speed, spontaneity, and performance innovation. Get a behind the scenes look at all things #ForeverFaster.

Insights about PUMA

To create this insights report, content from PUMA was run through IBM Watson’s Personality Insights engine and then interpreted by Webfluential’s Influencer Matching and Brand Assessment algorithms. The report provides the Big Five personality traits, the brand messaging tone, the audience appeal as well as recommended influencers to showcase PUMA to their audiences.

Personality analysis

Cautious

Curious

Easy Going

Organized

Reserved

Outgoing

Contentious

Agreeable

Confident

Sensitive

Matched creators

Max Khoza - Max_coza

                 
Fashion Lifestyle Beauty
Reach 6k
South Africa
Max is creative consultant, fashion model and blogger who is committed to creating the visions of brands and projects with the aim of manifesting those visions into digital installations and print. Max has collaborated with a range of partners in ...

Previously worked with:

Creator Insights:

Cautious

Curious

Easy Going

Organized

Reserved

Outgoing

Contentious

Agreeable

Confident

Sensitive

Simphiwe - ziwathegreat

              
Lifestyle Fashion Beauty
Reach 32k
South Africa
Moving to Durban as a small town boy, I fast became a huge lifestyle fiend. Started documenting & sharing my daily moves which gained me a prolific social media following. As a content creator, I pride myself in the authenticity & creativity I...

Previously worked with:

Creator Insights:

Cautious

Curious

Easy Going

Organized

Reserved

Outgoing

Contentious

Agreeable

Confident

Sensitive

Thobeka Mthembu - Thobi

                    
Travel Lifestyle Food and Drink
Reach 43k
South Africa
I have a real love and passion for people and for making things happen! I am definitely a do-er and my energy speaks for itself. I have a Strategic Communications background and was recently employed as Senior Content Producer on V-News at Afrokaa...

Previously worked with:

Creator Insights:

Cautious

Curious

Easy Going

Organized

Reserved

Outgoing

Contentious

Agreeable

Confident

Sensitive

Get your Brand Insights
Register on Webfluential

PUMA Content Messaging

PUMA promotes quality in its products/services Likely
PUMA promotes style in its products/services Unlikely
PUMA promotes safety in its products/services Likely
PUMA promotes comfort in its products/services Likely
PUMA promotes utility in its products/services Possibly
PUMA promotes ownership over access in its products/services Unlikely
PUMA promotes its products/services as impulsive purchases Unlikely
PUMA believes its brand is influential Possibly

Audience Appeal - General

Appeals to audiences who prioritise family when making product purchases Likely
Appeals to audiences who prefer using credit cards for shopping Likely
Appeals to audiences who are influenced by social media when making product purchases Likely
Appeals to audiences who are influenced by online ads when making product purchases Likely

Audience Appeal - Health Preferences

Appeals to audiences who eat out frequently Unlikely
Appeals to audiences who are likely to have a gym membership Unlikely
Appeals to audiences who like outdoor activities Unlikely

Audience Appeal - Environmental Concern Preferences

Appeals to audiences who are concerned about the environment Possibly

Audience Appeal - Entrepreneurship Preferences

Appeals to audiences who are likely to consider starting a business in next few years Likely

Audience Appeal - Movie Preferences

Appeals to audiences who like romance movies Likely
Appeals to audiences who like adventure movies Unlikely
Appeals to audiences who like horror movies Likely
Appeals to audiences who like musical movies Unlikely
Appeals to audiences who like historical movies Unlikely
Appeals to audiences who like science-fiction movies Unlikely
Appeals to audiences who like war movies Unlikely
Appeals to audiences who like drama movies Likely
Appeals to audiences who like action movies Unlikely
Appeals to audiences who like documentary movies Unlikely

Audience Appeal - Music Preferences

Appeals to audiences who like rap music Unlikely
Appeals to audiences who like country music Likely
Appeals to audiences who like R&B music Likely
Appeals to audiences who like hip hop music Likely
Appeals to audiences who to attend live musical events Unlikely
Appeals to audiences who have experience playing music Unlikely
Appeals to audiences who like Latin music Unlikely
Appeals to audiences who like rock music Possibly
Appeals to audiences who like classical music Possibly

Audience Appeal - Reading Preferences

Appeals to audiences who read often Unlikely
Appeals to audiences who read entertainment magazines Likely
Appeals to audiences who read non-fiction books Unlikely
Appeals to audiences who read financial investment books Likely
Appeals to audiences who read autobiographical books Unlikely

Audience Appeal - Volunteering Preferences

Appeals to audiences who are likely to volunteer for social causes Unlikely
Powered by

© 2020 Webfluential.com. All rights reserved. Privacy Policy